Use real volume
Pull a representative period rather than relying on memory or peak-season anecdotes.
Compare modeled recovered value across calls, estimates, and reactivation with the expected monthly program cost.

Enter conservative monthly benefit assumptions rather than best-case projections.
Use verified revenue attribution after launch. This tool is for scenario planning, not a performance promise.
Validate the assumptions with call logs, booking dispositions, completed-job data, capacity, ticket mix, and customer experience before making an investment decision.
Pull a representative period rather than relying on memory or peak-season anecdotes.
Use realistic reach, booking, approval, and completion assumptions.
Recovered demand has value only when your operation can serve it well.