Use real volume
Pull a representative period rather than relying on memory or peak-season anecdotes.
Model how a modest improvement in approval rate could influence monthly and annual completed-value opportunity.

Model the additional approvals a structured, timely follow-up process could influence.
This scenario does not guarantee approvals. It isolates the financial importance of consistent follow-up and faster human escalation.
Validate the assumptions with call logs, booking dispositions, completed-job data, capacity, ticket mix, and customer experience before making an investment decision.
Pull a representative period rather than relying on memory or peak-season anecdotes.
Use realistic reach, booking, approval, and completion assumptions.
Recovered demand has value only when your operation can serve it well.